Company: Cogniter Technologies
Eligibility: Any Graduate
Job Role: PPC Executive
We are a multinational team of designers, developers, and digital marketers. Microsoft considers us their Gold Certified Partner and TOPSEOs rates us among the 20 best Pay Per Click management companies from India. We are an ISO 9001:2008 certified company with a long history of successfully assisting online businesses with innovative technology.
1. To fully understand business objectives (e.g. leads target, profit margins, Cost per acquisition) and be able to translate this into PPC strategy and action plans
2. Building and handling Search & Display SEM (Pay Per Click) Accounts (Including Google, Yahoo, MSN etc.)
3. Keyword research, landing page optimization, bid optimization for definite results
4. Hands on experience in CRO (conversion rate optimization) techniques for the project success
5. Uploading 1000s of keywords in across multiple regions, replicating accounts for other networks/devices.
6. Meeting daily budget spent target and Ensure optimal campaign performance.
7. Analyze Clicks and Conversion data, ad expenses and highly ROI driven. Analyzing and sending daily report of various SEM accounts to US office.
8. Utilize other critical features like time scheduling, geo targeting, bulk uploading, demographics and lists etc.
9. Working on desktop tools like Adwords Editor, Search Marketing Desktop, Adcenter Desktop
10. Communicate with Offshore Account Representatives/Agents for discussing account related problems, opportunities, new features competition etc.
11. Hands on experience in handling multiple countries/geographies.
12. Marketing channel (PPC, Display Network) analysis to provide recommendations to optimize channel performance.
13. Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance company goals.