Eligibility: Any Graduate
Experience: 3 – 6 yrs
Job Role: Copy Writer – Ads & Web
MetricFox is an established global enterprise. With over a decade of experience in 360 degree marketing consulting and implementation, we have serviced over 1500 SMBs, large-scale businesses, and more than 30 percent of the Fortune 500 companies worldwide.
1. Copy-writing for web and print including text advertisements, banner advertisements, emails, print collaterals, Social and web site content.
2. Take brief from account managers for various clients – of content requirement, research, ideate and provide details to Creative teams.
3. Proactively reviewing content and recommend usability improvements (content clarity, brevity, calls to action & streamlined online navigation).
4. Working with the web team to address challenges in displaying and integrating content within the website look and feel.
5. Collaborate with other Digital Group colleagues to develop merchandising copy to drive traffic to various microsites, landing pages, Brochures, Etc. (from paid search, affiliate marketing, etc.)
6. Establish collaborative relationships with account management and design teams.
7. Enforce and follow established style guides to ensure high editorial standards.
8. Must have written scripts for AV’s and explainer videos etc
9. Understand interactive writing, online constraints and effective communication for the web
10. Participate in client campaign ideation meetings and pitch campaign and creative ideas that are ROI driven.
Experience: 3 – 6 years in the advertising / digital marketing agencies